Editing the commercial

Today was supposed to be our editing day. We didn't end up editing due to the computers malfunctioning. Pinnacle Studio is down so we couldn't edit. Since our filming day was a little crazy, we decided to re film rather than editing. We got our storyboard ready for filming. We then checked out the camera. Then the tripod. Then the SD card. Then the pass. We then we went outside and got to filming!

We first went to the band room to pick up our props. Chelsea got her baton. I got my drum. Then we headed out to the track to film. We filmed on the football field. Once we were done filming on the football field, we went to building 5 to film the rest. We got to building 5 and started filming. Once we were done we headed back to the band room to return the props. Chelsea put back her baton. And I put my drum back. Then we headed back to class.

Now it was time to dump. We signed out an SD card reader so we could dump. We got to a computer and got to work. First we had to find our footage. We followed the instructions given to us by our teacher to find our footage and got to dumping. We copied the footage, and saved it to the computer. We then saved it to a folder. After that, we uploaded it to our google drives so we could access it anytime. Once we were done dumping, we returned everything we used and signed it back in. We signed it the reader. Then the SD card. Then the camera. Then the pass. Then the tripod.

Filming Blog

During filming, we will be using a variety of shots, angles, movements, and editing to create the intended visual effect. First, we will be using a point of view shot to show how it looks to walk into band practice for the first time. This shot will be from the new girls perspective. We will then fade out and fade in to the next scene. The next shot will be a tracking shot showing a majorette practicing. This will be at eye level and show only the one majorette practicing with her baton. We will then fade out and in to the scene with the percussionist practicing. This will be a long shot also. After the percussionist is shown, we will bhe using a jump show to cut to the next day. We'll take an extreme close up of the percussionist putting on and tying her Nike shoes. We will also do the same for the majorette. Then it will go back to a long shot to show the majorette practicing again and show her improvement after putting on her Nike shoes. It will then fade out and in to show a long shot of the percussionist practicing and show her improvement in performance after putting on her Nike. There will then be a four shot of the new girl with her new group of friends. The screen will then go to a black screen that says "Just Do It".
For sound, we will be adding intense action music to add more emphasis to the commercial. We will also add special effects such as a bomb sound to show when something was bad, or clapping to show when something was good. In this commercial there will be no dialogue. There will be no voiceover either. These effects will make it seem more like a Nike commercial.

Editing Blog

Editing

To edit footage, there's 4 main steps: dump the footage, import it, edit it, then export it. To dump footage, you first create a folder to keep all your stuff in. Then, you put the SD card in the reader and insert the reader into the USB port. Transfer everything that belongs to you on the SD card to the computer and save it in the folder. To find your stuff, click dcim and select your stuff. If it's not in dcim, it should be accessible in the avchd folder. To access this go to private, and select avchd. Now, on to importing.

To import, first you have to load the program. Open Pinnacle Studios and go to the edit screen. Click file then click new movie. Click import, then click the plus sign (always wait for everything to load). Find your folder, then select everything you want to import and de-select anything that's not yours. Once everything is selected, press import. Next, you edit.

To edit, you drag the raw footage to av track 2 in the order you want it shown. Wait for the orange line to turn green, then press the play button or the space bar to play or pause the footage. You can double click the footage to expand it. To cut off parts, drag the orange line to right before where you want the new part to start, then click the razor blade. You can right click to edit the speed or reverse footage. If you go to editor, any changes you want to be made can be made there. To do a voice over, get rid of the sound on the clip you want to insert the voice over on, then click the audio you want and put it on the clip. Save the clip to your folder then complete the final stage: exporting.

To export the footage, make sure the file is an mpg4, minimize the window, and let pinnacle render the footage. Watch the video before turning it in to make sure everything is the way it was intended to be.

Commercial Planning

Commercial planning:

1. Props:
• 3 styles of Nike shoes
• coordinating outfits
• water bottles
• book
• drum
• baton
2. Costumes:
• active wear
• Nike shoes
3. Schedule:
• After practice
• during study hall
4. Location:
• Bldg. 5
• media
• track
5. Back up plan:
• under bldg. 17 shelter
• auditorium

Nike Commercial Research

Most of Nike's most famous commercials, start off with no sound. You see at least a medium shot or longer of the subject as well. They then  are likely going to take part in some sort of sport. The set design usually includes the player, the audience, as well as the field or court. For example, you watched Syrena William dominate on the tennis court, Colin kapernick on the field, and Lebron James on the basketball court. This is soon followed by them playing and by an increase in sound. You then begin to hear the diegetic sounds of the crowd cheering the player on for the great play. The lighting tends to be bright at times to try and bring the audience to the field/court and sometimes the lighting may be toned down for a more serious mood. The camera is generally at a high angle when showing a game. Directors usually go for long shots to show every single movement of the player. This shot captures all the action. In Addition, tracking shots are also usually used to follow the athlete. Their Mis en Scene tends to include bottles, clothing and gear and much more, that are usually Nike related.

Introductory

Hi, I'm Kayla. I like to sleep, eat, and do band. I don't like school, or ignorance. I'm currently taking: analysis of functions honors, Aice media studies, Aice english, chemistry, Aice music, instrumental techniques, and Aice european history. I only started this blog because of my Aice media class which is not that bad but it's also not as fun as i thought it would be. I think it's because i don't like Aice classes. They involve too much writing and explaining unnecessarily which I'm not good at. I only took this class because everyone said it's easy to pass. I actually hate school and anything involving America's terrible education system but it's necessary if I plan on achieving my goals for myself in life. One of my goals is my future career. I want to become a Forensic Psychologist once i graduate grad school. This is my main focus because i feel that once I achieve financial stability, I can then begin completing my other goals in life, since most of my goals require money. I also love traveling so having a job with good pay and a flexible schedule would be great for me. That's why once I get rich by being a forensic psychologist, I'm then going to pursue a career in real estate. I've always loved the idea of owning a whole bunch of houses because i like going around everywhere and having options. When I get into real estate, one of my main goals is to provide affordable housing to less fortunate people. Many people just think about the money because that's all everyone seems to care about in this capitalist country but I only think about the money because I wanna make a better life for me and hopefully everyone around me. Personally, I wish we could live in a world where people cared about flesh more than paper, but obviously we don't, and it may not happen while i'm still living, but one day I hope people can be more caring towards each other and that everything i did while I was alive helped, even if it was just a little bit. That's why I try not to do or say anything that's  not for a reason. I don't always think before i speak, but if i make a mistake in the way I say something I definitely learn from it.